Fitness and wellness should be accessible for all.

The fitness industry makes most of its money from people who are not using what they bought. Gym memberships that go unvisited. Apps with a monthly fee for a calorie counter. Coaching packages sold in blocks of twelve weeks before you have met the coach once.

529 is built the other way round. You pay $29.00 once and every feature is yours permanently. No premium tier, no locked calculators, no upsell when you open the app.

What we charge, and why

$29.00
Once, for the app

Covers the split builder, trackers, calculators, and everything we add later. If you paid in year one, you have it in year ten.

5.29%
When a coach gets paid

Taken as money moves from a client to a coach. It funds payments, support, and keeping the platform running. It is where the name comes from.

1.5%
Only if a coach wants money immediately

Payouts run free every Friday. Instant transfers cost more to process, so that cost is passed on rather than baked into everyone's rate.

How we think about coaching

Coaches set their own rates. We do not take a cut of what they charge beyond the 5.29%, and we do not push anyone toward the coaches who pay us more, because none of them do.

Your first 15 minutes with any coach are free. A coach-client relationship is a working relationship, and you cannot tell whether one will work from a profile page. If it is not a fit, you have lost nothing and neither have they.

You are charged after a session, never before. You can cancel or swap coaches whenever you want, without a conversation about it.

What we will not do

  • · Add a subscription.
  • · Put an existing feature behind a new paywall.
  • · Sell your training or health data.
  • · Rank coaches by what they pay us.

If we ever break one of those, we have stopped being the thing we set out to build.

Our mission · 529